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    Managing Your Online Reputation: Why It’s Important and How to Protect Yourself and Your Small Business

    Your business’s good reputation is one of its greatest assets. It differentiates you from the competition, and customers will pay a premium to do business with a reliable company they can trust. In the past, a business’s reputation was established over time by word of mouth. Today, thanks to the Internet, reputations can quickly rise and fall based on online commentary instantly accessible to a wide audience. A great review can bring a welcome flood of business. A bad appraisal can do your business harm. Defamatory statements, whether written or posted online, may be considered libel in a court of […]