Your business’s good reputation is one of its greatest assets. It differentiates you from the competition, and customers will pay a premium to do business with a reliable company they can trust. In the past, a business’s reputation was established over time by word of mouth. Today, thanks to the Internet, reputations can quickly rise and fall based on online commentary instantly accessible to a wide audience. A great review can bring a welcome flood of business. A bad appraisal can do your business harm. Defamatory statements, whether written or posted online, may be considered libel in a court of […]